About | Caribu

About the name 'Caribu'

Our name reflects the caribou in nature, always moving, adapting, and thriving through change with unity and resilience. Caribu echoes the Swahili word "karibu," meaning welcome, an invitation into shared purpose and shaping the future together.

We are "Care for Business". People and Business at the core, amplified through Technology.

The Herd
At Team Caribu, we bring over 20 years of combined experience in business and IT. Our expertise lies in connecting innovation, entrepreneurial strategy, and a people-centric approach with a talent for breaking down big ideas into pragmatic execution. True to the spirit of caribous, we believe in navigating uncertain terrain as a herd; working alongside a trusted network of like-minded strategic visionaries who share a passion for execution and excellence.

The Ecosystem

We purposefully are vendor independent to ensure we serve the business strategy, not the technology. We are open to collaborate with your existing partners and to integrate with your tech stack. We have a network of trusted partner companies who specialize in solutions or industries, that you can tap into.

The Habitat
Headquartered in Amsterdam with Dutch and German founders, we are “international-local” by design. We leverage English for global talent and best practices, while providing native fluency and cultural nuance for seamless delivery across international and local contexts.

The Core Team

Judith Lang

Managing Partner

With a background in finance and digital sales analytics, Judith brings a business-first approach to technology. Her passion for innovation and data led her to pioneer and implement AI initiatives years before ChatGPT came up. Across small agencies, international corporates, and scale-ups, she's built a career on continuous learning, strategic thinking, and the ability to connect people and ideas naturally.

Expertise: Data, IT and AI Strategy, Digital Transformation, Cross-functional Collaboration, Process Optimization

Jochen Gross

Strategic Growth Partner

Drawing on a deep foundation in digital commerce, omnichannel strategy, and international business transformation, Jochen drives sustainable growth through a commercially centered, hands-on approach. Having held senior leadership roles at adidas and PVH, he combines strategic thinking with executional experience. His passion lies in building scalable commercial structures, and connecting strategy, channels, operations, and people into one aligned growth engine.

Expertise: Digital Growth Strategy, Omnichannel & Marketplace Expansion, D2C eCommerce, Interim Leadership, Performance & Profitability Optimization

Charlotte van der Beek-Klop

Managing Partner

Combining a background of management of complex systems with business acumen, Charlotte has a track record of building companies and high-performance teams from inception to scale. Her career as entrepreneurial leader, operational manager and IT consultant is shaped by her strong commercial mindset, turning complex challenges into actionable solutions and leading transformations that create lasting value.

Expertise: Business Strategy, Team Development, CRM implementation, IT Architecture, Business Process Re-engineering

Lisa Klawitter

Consultant

With a background in psychology and over five years of product management experience in fintech and travel, Lisa brings an analytical and user-focused approach to technology. They specialize in getting to the core of complex problems and acting as a practical bridge between technical and business teams.

Expertise: Product Management, Cross-Functional Communication, Problem Definition, Execution & Delivery